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Brand identity
The Rocco Gráficas logo
Our brand is a flower made of ink: four colors turning around a single craft. Here you can get to know it up close and download it to accompany the projects we build together.
A flower made of ink
Each petal of the emblem is one pass of color through the press: cyan, magenta, yellow and black —the four-color process the whole world is printed with— turning around a single center. It's a nod to what we do every day: take four inks and, with craft, turn them into images worth looking at. The name ROCCO stands firm in black ink, and GRÁFICAS accompanies it in yellow, the color of light on paper.
The brand colors
Rocco's palette is the palette of printing itself. From the mix of these four colors, everything else is born.
- CCyan#00A3DA
- MMagenta#E5007E
- YYellow#FFC400
- KBlack (ink)#16222E
How to use it well
To keep the brand always recognizable, we ask you to keep four things in mind.
- Give it air. Keep clear space around the logo roughly equal to the height of the letter «R». Nothing should intrude on that space.
- Don't distort it. Always scale it proportionally; never stretch, squash or skew it.
- Mind the color. Use the color version on light, understated backgrounds; avoid backgrounds that compete with the ink flower.
- Favor the vector. The PDF keeps its sharpness at any size, from a letterhead to a billboard, without losing definition when enlarged.